Investor Relations Book

Investor Relations: The Comprehensive Guide by Steven Bragg


Commentary:
Dealing with the investment community is extremely difficult. It requires mastery of a variety of communication vehicles, including road shows, earnings releases, press releases, annual reports, fact sheets, and more. In addition, one must know how to deal with investment bankers, brokers, institutional investors, and retail investors. To make things more difficult, all communications are subject to strict disclosure requirements. Investor Relations: The Comprehensive Guide addresses all of these issues and many more, including blue sky laws, short sellers, proxy solicitations, and metrics.

Content:
Managing investor relations The investor relations officer position Creating the company story Event management Public communications Publications The investor relations web site The management discussion & analysis section Disclosure Forward-looking statements Providing guidance Dealing with the sell side	Dealing with the buy side Dealing with credit rating agencies Dealing with short sellers Dealing with the board of directors The major stock exchanges Monitoring the market Blue sky laws Proxy solicitations Dividends and stock buy-backs Outsourcing investor relations Investor relations metrics

Related Books:
The New CFO Financial Leadership Manual
Ultimate Accountants' Reference

Reviews:
At long last, a comprehensive introduction to the important topic of investor relations. CFOs, treasurers, and those who aspire to those positions would be well served to read this comprehensive guide. - Richard Booth, Vice President of Finance, Nuance Communication, Inc. This book is a must read for anyone involved with investor relations, from the executive team to front line employees. In this age of M&A and venture capital funding, investor relations will become increasingly important to the overall success of organizations of every size. Investor Relations is a vital tool. - Chris D'Angelo, Controller, Executive Health Resources. Investor Relations is an informative, concise, clearly written guide for either the employee new to the investor relations team or the experienced investor relations officer. The book gave me an in-depth overview on the "how to" part of dealing with investors. This subject is much overlooked on the bookshelves. Investor Relations will definitely get shelf space in my office and will come in handy as I deal with the buy side. - Douglas Shaeffer, Controller, Aberdeen Townhomes. Investor Relations provides true guidelines for strategically communicating a company's goals to the investment community. It makes you think and work on how to methodically manage IR metrics for both good times and crisis situations. This is a must read for the IR profession. - Shan Staka, Accounting Manager, PGP International.